The Foods Division of Jagdale Industries Ltd. .entered the field of  manufacturing and marketing of natural fruit-based products in the year 1986 under the brand name “BEJOIS”. The brand name "BEJOIS" has become a family favourite in an incredibly short span of time. "BEJOIS" product range includes Fruit Drinks of Mango / Grape / Guava / Apple / Pineapple in Tetra Pak apart from Jams, Sauces, Purees and Fruit Pulps.

In spite of stiff competition from the giants of aerated soft drinks, the company could establish an identity of its own in the market place mainly due to its ability to develop innovative products and marketing expertise supported by a highly motivated sales force.